October 14th, 2020 
MyKpopHuntress South Korean actor and model, Lee Min Ho, to partner with Lazada for its 11.11 Shopping Festival
Singapore, 15 October 2020 – Southeast Asia’s leading eCommerce platform Lazada Group is injecting more happiness to its 11.11 Shopping Festival, today announcing its partnership with South Korea’s premier leading man, Lee Min Ho.
Mary Zhou, Lazada’s Group Chief Marketing Officer said, “Lazada’s annual 11.11 Shopping Festival, which is our most anticipated and biggest one-day sale of the year, is our way of thanking our consumers by bringing them non-stop happiness. In a year that has been full of uncertainty, we want to capture the imaginations of our shoppers with a regional brand ambassador who can inspire happiness and put a smile on the faces of consumers across Southeast Asia.
“Lee Min Ho’s exuberant, optimistic and encouraging personality resonates with Lazada shoppers. He is loved by fans in this region for his leading roles in popular television series such as Boys Over Flowers, City Hunter and more recently The King: Eternal Monarch. We are thrilled that Lee is Lazada’s Heartthrob and the strong alignment with our brand. Reminiscent of Lazada’s spirit and tagline Go Where Your Heart Beats and signature finger-heart gesture, we continuously inspire and encourage consumers to actively pursue their desired passions which Lee has demonstrated in his career and various social involvement in giving back to the community.”
