KUALA LUMPUR, 30 JUNE 2026 – Fossil celebrated the launch of its latest Summer Collection with a special appearance by Fossil Brand Friend, Kim Myung Soo (L).
The in-store event, held at the Fossil store in IOI City Mall, brought together fans for an exclusive showcase of the brand’s vibrant new summer range. As the Fossil Brand Friend, Kim Myung Soo made a highly anticipated appearance, offering an intimate look at his favourite pieces from the collection and celebrating the intersection of timeless style and seasonal trends.
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The event also featured a press conference, where L shared his thoughts on his collaboration with Fossil, his personal style and his appreciation for the warmth of his Malaysian fans. The session offered the media a closer look at the star’s easy charm and the natural synergy between his aesthetic and the Fossil brand.
The event reflected Fossil’s enduring commitment to timeless design, genuine craftsmanship, and modern style, bringing the brand closer to its community through a personal, memorable experience. Throughout the event, guests were also able to explore the Summer collection, a curated selection of timepieces and accessories chosen and worn by L, reflecting his signature modern and understated aesthetic.
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Among the highlights were the Maysen Leather Crossbody Bag, crafted from full-grain leather with functional cargo pockets and an organised interior for effortless everyday wear; the Harlow Three-Hand Stainless Steel Watch, inspired by a classic archival design and featuring a polished stainless steel five-link bracelet, octagonal-shaped case, textured cream dial, and three-hand movement; and the Buckner Leather Backpack, designed in LiteHide™ leather with a padded laptop compartment and practical storage for work and travel. Completing the selection was the Ellis Two-Tone Stainless Steel ID Bracelet, a timeless accessory that offers customers the opportunity to personalise their piece with a custom engraving service.
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Style icon L stepped out wearing three of their top-pick Fossil products: the timeless Townsman Automatic Brown Leather Watch (ME3110), the unique Watch Ring Two-Hand Stainless Steel (ES5245), and the ultra-chic Jessie Top Zip Tote (ZB11105001).
“Today was all about our fans, the people who make Fossil what it is. Seeing their joy as they met L up close, and watching that energy fill the room, was truly special. At Fossil, we’ve always believed the best moments are the ones worth making time for and this event was exactly that. It was a chance to step beyond the storefront and connect with our community in a more personal way. L’s modern, effortless style is a natural reflection of everything our brand stands for and we couldn’t have asked for a more fitting celebration of our Summer collection,” said Yoyo Lau, Marketing Manager – Integrated Marketing, Fossil.
The Summer collection—including these exact featured styles personally selected by L—is available online and offline now in-store and at fossilmy.com. Fossil extends its heartfelt thanks to all fans who took part in the campaign and helped make the event a memorable celebration.
