An Endearing Face Of CUCKOO Korea Since 2022, Lee Junho’s Elevated Status Also Sees Him JoiningDato’ Sri Siti Nurhaliza And Phei Yong To Inspire Healthier, Happier Living For Malaysians
KUALA LUMPUR, 30 APRIL 2026 – CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or the “Company”, KLSE:5336), a Healthy Home Creator, today announced the appointment of international superstar Lee Junho as CUCKOO Global Brand Ambassador. This milestone marks a strategic evolution of a partnership that began in Korea in June 2022, signaling a broader commitment to championing healthier, happier living on an international scale.
In this expanded role, Lee Junho will represent CUCKOO across Malaysia, Singapore, Brunei, the United States and other Asian countries where the brand operates. His role will focus on driving greater awareness for CUCKOO’s diverse and holistic wellness ecosystem of solutions, which includes water purifiers, air purifiers, rice cookers, dishwashers, and more.
In Malaysia, Lee Junho joins forces with the CUCKOO Malaysia’s long-standing brand ambassadors, Dato’ Sri Siti Nurhaliza and Phei Yong. Together, the powerhouse trio unites global influence with deep local resonance to inspire more Malaysians to be #SAMASAMAHealthier.
“True excellence is born from patience and shared convictions, a belief that has seen CUCKOO’s relationship with Lee Junho mature from a Korean partnership in 2022 into a powerful global alliance today. Over the years, the brand haswitnessed firsthand his legendary grit and dedication to a disciplined, high-energy lifestyle. This has led us to believe that he is more than a representative, but a living embodiment of our “Beyond Standards” philosophy. We are thrilled to celebrate his appointment and welcome him to join the trusted presence of Dato’ Sri Siti Nurhaliza and Phei Yong. Together, I believe they will empower our mission to inspire healthier, happier lifestyles for all Malaysians,” said CUCKOO Malaysia Chief Marketing Officer, Queenie Goh.
The elevation comes at a defining moment in Lee Junho’s career. Following his global triumph in King the Land (2023), he continues to captivate audiences with his recent lead roles in the 2025 Netflix series Cashero and the critically acclaimed tvN period drama Typhoon Family. Cashero has notably continued his streak of global dominance, also securing the No. 1 spot in the Netflix Global Top 10 TV (Non-English) category. A four-time Grand Prize (Daesang) winner, Lee Junho further solidifies his status as a premier actor with a Best Actor nomination for his performance in Typhoon Family at the upcoming Baeksang Arts Awards on May 8.
Malaysians will soon welcome Lee Junho’s presence across the nation through CUCKOO’s billboard rollout and digital content on CUCKOO Malaysia’s official social media pages. The announcement also marks the beginning of a vibrant roadmap of upcoming brand initiatives and experiential fan engagements designed to connect CUCKOO with its customers and fans on a personal level.
