Malaysia, 2 September 2026 — Skechers, The Comfort Technology Company™ and global leader in lifestyle and performance footwear, marked a new chapter last Friday, in its continued growth across Malaysia with the opening of its newly relocated and expanded Superstore at Sunway Pyramid (LG1.129).
Bringing together a series of brand milestones under one roof, the celebration marked the first official public appearance since their appointment as Skechers Regional Brand Ambassadors DK (@dk_is_dokyeom), SEUNGKWAN (@pledis_boos), and DINO (@feat.dino) of SEVENTEEN, alongside a special big-screen showcase of the brand’s latest campaign video featuring the trio.
Located within Sunway Pyramid, the newly relocated store spans approximately 8,650 square feet, nearly six times the size of its previous 1,453 square-foot location within the mall. The newly expanded Superstore is the first of its kind in Subang Jaya and offers consumers a broader selection of Skechers lifestyle and performance footwear, apparel and accessories in a more immersive shopping environment.
The event attracted an estimated of more than 8,000 attendees, comprising invited guests, fans and shoppers, as the celebration brought together the store opening and an immersive experience at the mall’s iconic Ice Rink. From a combined fashion and parkour performance featuring the Skechers Fall Winter 2026 Shoes and Apparel to interactive fan activities and entertainment, the event brought together fashion, performance and community in one of the brand’s largest consumer activations in Southeast Asia to date.
A NEW CHAPTER FOR SKECHERS AT SUNWAY PYRAMID
Following its soft opening on 7 August 2026, the newly relocated Sunway Pyramid Superstore represents Skechers’ continued investment in enhancing its retail presence across Malaysia.
Designed to meet growing consumer demand, the expanded space houses Skechers’ most comprehensive product offering in Subang Jaya to date. Alongside its full range of lifestyle footwear, apparel and accessories, the store features dedicated zones for Walking, Running, Pickleball, Trail, Kids and Performance Apparel, creating a more intuitive shopping journey while making it easier for consumers to explore products tailored to different lifestyles and activities.
The Superstore brings together the brand’s lifestyle and performance categories within a single retail destination. This further reinforces Skechers’ commitment to being a one-stop destination for consumers seeking footwear, apparel and accessories across a wide range of sports and everyday wear
Complementing the expanded retail space are also new in-store experiences designed to make shopping more interactive and personalised. Customers can utilise Skechers’ SafeSize foot-scanning technology to receive personalised fit recommendations, while the DIY Customisation Corner allows shoppers to customise selected footwear and apparel with charms, shoelaces and heat-pressed graphics, offering a unique way to express their personal style.
STEPPING INSIDE THE NEW SPACE
To officially mark the opening, Skechers Regional Brand Ambassadors DK (@dk_is_dokyeom), SEUNGKWAN (@pledis_boos), and DINO (@feat.dino) joined Skechers’ senior leadership for the Opening Ceremony, which featured a photo opportunity with a giant Skechers AERO Burst shoe display. Inspired by the bold design of the AERO Burst performance running shoe — renowned for its responsive cushioning and smooth ride — the display anchored the moment as the trio celebrated the store’s official launch.
Following the ceremony, DK, SEUNGKWAN and DINO toured the newly expanded Sunway Pyramid store, exploring the refreshed retail concept and engaging with fans and guests onsite.
The celebration brought together senior leadership from Skechers and Sunway: ● Mr. Willie Tan – CEO, Skechers China, South Korea and Southeast Asia ● Mr. Cedrick Tan – President, Skechers Hong Kong, South Korea and Southeast Asia ● Ms. Camille Tan – General Manager, Skechers Hong Kong & Macau ● Ms. Zann Lee – Managing Director, Skechers Southeast Asia ● Ms. Stephanie Chang – Senior General Manager, Skechers Malaysia ● Mr. HC Chan – Group Managing Director, Sunway ● Mr. Jason Chin – Chief Executive Officer, Sunway Malls Selangor “Malaysia continues to be an important growth market for Skechers, and we remain committed to investing in our retail footprint to meet evolving consumer expectations,” said Mr. Cedrick Tan, President of Skechers Southeast Asia, Hong Kong and South Korea. “The opening of our newly expanded Sunway Pyramid store is part of our broader growth strategy across the country, with 120 stores nationwide and plans to open more stores in the next few months. We’re equally excited to welcome DK, SEUNGKWAN and DINO for their first official public appearance as Skechers Regional Brand Ambassadors, making this an unforgettable milestone for both the brand and our consumers.”
