Kuala Lumpur, 2 December 2025 — The Malaysian entertainment scene was set ablaze earlier this week as Chinese heartthrob Chen Zheyuan landed in Kuala Lumpur, proving his status as a skyrocketing regional star. As the iQIYI International Global Ambassador, his visit for the iQIYI Starship 2025 Malaysia event was an overwhelming success, culminating in a packed house at Pavilion KL and media frenzy.
Press Conference: A Star’s Sincerity and Global Mission
The day kicked off with a major press conference that saw over a hundred Malaysian media representatives eager to meet the star. Chen Zheyuan, making his debut Malaysian appearance in this ambassadorial role, expressed genuine appreciation for the country’s famously warm welcome.
“I was exhausted when I landed, but seeing everyone’s energy instantly made everything worthwhile,” the actor confessed, setting a sincere and intimate tone for the event.
Chen, known for his thoughtful performances, spoke passionately about his mission to bridge cultures through storytelling. He believes the power of drama lies in its ability to showcase the “stories and cultures of different places,” attracting viewers globally.
He also gave fans insight into his acting philosophy, emphasizing his commitment to authenticity: “Acting allows me to live different lives through each role. I’m very careful when selecting scripts—I need to be moved first, so I can pass that sincerity to the audience.”
The Starship Project’s goal, Chen stressed, is to ensure “Good works transcend borders,” making outstanding content accessible worldwide. This mission clearly resonates, as iQIYI Malaysia’s Senior Managing Director, Dinesh Ratnam, confirmed the strong growth in Chinese drama viewership across all ethnic groups in Malaysia.
The evening was capped by a special acknowledgement: Chen Zheyuan’s hit drama, Fated Hearts, was officially crowned the ‘Most Watched Chinese Drama on iQIYI Malaysia 2025’, a testament to his undeniable impact on local audiences.
Evening Showcase: “Aku Cinta Pada Mu” Steals the Night
The energy surged exponentially as the focus shifted to the massive public showcase at Pavilion KL that evening. Spectators packed every vantage point, stretching across four floors, determined to catch a glimpse of the idol.
After electrifying opening performances by Malaysian singer Layla Sania and Chinese star Yenny (Fu Yaning), Chen Zheyuan finally took the stage. His grand entrance was met with deafening screams, and the actor immediately melted hearts by greeting the crowd with perfect Bahasa Malaysia: “Aku Cinta Pada Mu!”
Chen made sure every single fan felt acknowledged, waving and posing from every corner of the stage. During a touching segment, a fan-made video from his official fan club played, leading to a venue-wide singalong of Tong Hua (Fairy Tale), leaving a visibly moved Chen Zheyuan in awe of his dedicated supporters.
The star’s charm continued to shine even while he shared a personal update, mentioning he would undergo treatment for his collarbone injury during his upcoming break.
Cham and Cheerful Penalties
The event also featured a delightful royal appearance by Selangor Princess Tengku Zatashah, who presented Chen with a gift. In a playful moment, when asked which Malaysian food he wished to bring home, Chen chose “Cham”, joking that its name sounded like his English name.
The crowd erupted in cheers again when Chen joined Malaysian artists and influencers—including Layla, KoeYeet, Alex, and Ashh Ahmad—for stage games. After losing several rounds, he was a good sport, completing adorable triple-pose penalties that sent the screams soaring.
Before bidding farewell, Chen left the crowd with one final, quintessentially Malaysian phrase: “Jom Mamak!” — a perfect sign-off that cemented his connection with his local fans.
With his genuine sincerity and magnetic charisma, Chen Zheyuan’s Malaysia visit reinforced iQIYI’s strong commitment to bringing premium Asian star engagement to the region. It’s clear that for Malaysian fans, Chen Zheyuan is not just a rising star, but a firm fixture in their hearts.
We would like to thanks iQIYI Malaysia for the opportunities to be part of this wonderful event.
