As DK, SEUNGKWAN, and DINO join the Skechers family, the trio invites fans to ‘walk together’ whileshowcasing how Skechers’ versatile footwear and apparel complement their distinct styles, personalities, andeveryday movements across the Asia Pacific region
Malaysia, 8 January 2026 – The wait is over! Skechers, The Comfort Technology Company™ and aglobal leader in lifestyle and performance footwear, has officially announced SEVENTEEN’s DK(@dk_is_dokyeom), SEUNGKWAN (@pledis_boos), and DINO (@feat.dino) as its newest Regional Brand Ambassadors.
Reflecting its commitment to championing individuality while celebrating the diverse ways people express themselves through movement, style, and comfort, each member represents a different facet of Skechers’ versatility: DK with his bright, high-energy optimism; SEUNGKWAN with his warm,approachable charm; and DINO with his stylish, performance-driven athleisure edge. Together, they embody how Skechers’ footwear and apparel effortlessly pair well with a range of personalities, lifestyles, and fashion styles.
The appointment will see the trio bring their star power to Skechers’ upcoming campaigns across key Asia-Pacific markets, including Malaysia, Singapore, Hong Kong, Macau, Thailand, and Vietnam.
With DK, SEUNGKWAN, and DINO at the forefront, Skechers is set to bring fresh and vibrant excitement into 2026 – the kind that promises plenty of exciting moments ahead! Their natural chemistry, trademark synergy, and cheerful “let’s go!” energy aligns seamlessly with Skechers’mission of inspiring movement, joy, and self-expression as they step confidently into 2026.
“I love being active and bringing positive energy to everything I do, whether performing, playing my favourite sports, or spending time with CARATs. Skechers matches that spirit effortlessly with shoes that are comfortable, stylish, and ready for any activity. I’m excited to share this optimism through our collaboration, and I hope it inspires everyone to move, play, and enjoy life to the fullest,” shared DK, SEVENTEEN’s Main Vocalist.
“Fans have always been my biggest motivation, and I love sharing laughs and good moments with them. Joining Skechers feels natural because the brand itself is fun and full of energy – just like theway I like to connect with people. I’m looking forward to creating memorable memories alongside Skechers and bringing smiles to CARATs everywhere,” expressed SEUNGKWAN, SEVENTEEN’s Main Vocalist.
“Movement is a big part of who I am, both on and off the stage. I’m always looking for shoes that can keep up with my energy while staying stylish, and Skechers delivers that perfectly. I’m thrilled to represent a brand that fits my lifestyle, and I can’t wait to share this energy with CARATs! I hope everyone enjoys seeing how we bring style, fun, and excitement to every moment together,” said DINO, SEVENTEEN’s maknae and the group’s Main Dancer.
“At Skechers, our mission has always been to help people look good, feel great, and move throughlife with confidence. Bringing DK, SEUNGKWAN, and DINO from SEVENTEEN into the Skechers family as our Regional Brand Ambassadors is an exciting moment for us in Southeast Asia. Theirtalent, sincerity, and ability to connect so naturally with fans align perfectly with the spirit of Skechers.This partnership deepens our commitment to engaging new communities in authentic, meaningfulways while continuing to drive our growth across key Asia-Pacific markets. We believe this alsomarks a strong start to 2026, and we’re excited to bring even more products, activities, and memorable experiences to fans and consumers,” said Zann Lee, Managing Director of Skechers Southeast Asia.
As part of the partnership, DK, SEUNGKWAN, and DINO will be featured in upcoming marketingcampaigns across Skechers’ key collections, including Skechers Hands Free Slip-ins®: GOwalk® MaxCushioning® Flex, Skechers Street™ UNO Ryze, Skechers GOrun Consistent Pro, Skechers HandsFree Slip-ins®: Max Cushioning® Glide-Step®, Skechers Hotshot, and Skechers Lifestyle andPerformance Apparel.
In Malaysia, Skechers is available across 114 physical stores, as well as online at skechers.com.my, Shopee, and Lazada.
