Kuala Lumpur, 14 December 2025 — Mister Potato, Malaysia’s No. 1 snack brand, celebrates the grand finale of its regional “Jinjja Crunch” campaign with a highly anticipated Meet & Greet featuring JOSHUA, DK and DINO of SEVENTEEN at Pavilion Kuala Lumpur today. The event draws an overwhelming crowd of passionate consumers, marking the culmination of a collaboration that energises Mister Potatofans across five ASEAN countries and strengthens Mister Potato’s presence increating meaningful consumer experiences.
The collaboration with JOSHUA, DK and DINO of SEVENTEEN — Top K-pop group —leads the brand ambassadorship across Malaysia, Indonesia, Thailand, the Philippines, and Vietnam. Their creativity, excellence, charm and global appeal align seamlessly with Mister Potato’s bold, vibrant and youth-driven brand personality.
The campaign ignited region-wide excitement with exclusive Mister Potato packaging featuring JOSHUA, DK and DINO of SEVENTEEN, bold limited-edition flavours such as K-razy Kick Spicy Sour and Ghost Pepper Carbonara; the highly coveted Jinjja Crunch Giant Box with their cut-out standees, and premium collectible postcards. It also featured a regional contest that offered consumers the opportunity to meet them and celebrate this special occasion in Malaysia.
JOSHUA, DK and DINO share their excitement about returning to Malaysia and creating an unforgettable moment. They are excited to be on stage, whilst taking part in brand-infused fun and interactive activities that allow them to connect and celebrate together.
‘We’re thrilled to have this event with JOSHUA, DK and DINO of SEVENTEEN,’ said Pierre Pang, CEO of MAMEE-Double Decker. ‘Their presence adds a unique spark to the campaign and strengthens our connection with Mister Potato fans across the region. We’re especially excited to invite them to Malaysia for a special Meet &Greet, to create an unforgettable moment for our consumers and fans.’
How Yuan Yi, Chief Marketing Officer, added: ‘We’re committed to creating fresh and meaningful experiences that truly resonate with them. Throughout this campaign, we’ve listened closely to what fans are excited about, and we’re happy tobring them new flavours, exclusive packaging collectibles, and moments they canlook forward to. It’s part of our ongoing effort to stay close to our consumers anddeliver moments that truly matter to them.’
K-culture continues to exert massive influence across the region, especially among Gen Z and young adults. With this successful campaign, Mister Potato reaffirms its position as a pop-culture-forward snack brand in the region — driving innovation, shaping trends and creating extraordinary fan moments. The brand is gearing up to introduce bolder flavours, exciting collaborations and unique consumer experiencesacross the region.
