Kuala Lumpur, Malaysia — The Korea Brand & Entertainment Expo (KBEE 2025) is officially making its debut to Kuala Lumpur from 11–13 December 2025 at the Sunway Pyramid Convention Centre (SPCC). Organized by KOTRA, KBEE is one of Korea’s largest overseas cultural and trade expos, bringing together Korean brands, business networking, and Hallyu entertainment in a single global platform.
Since launching in 2010, KBEE has been held across major cities worldwide such as Tokyo, Shanghai, Beijing, Ho Chi Minh, Bangkok, Dubai, London, and Jakarta. The expo continues to serve as a powerful platform for expanding Korean products, technology, and entertainment globally.
Previous ambassadors include Ha Jiwon, Taemin, Hwasa, Lee Sung Kyoung, KARD, STACY and more — solidifying KBEE’s status as a premier cultural exchange event.
K-Brand Exhibition & K-Culture Event🌟
📅12 – 13 December 2025 | CP3, SPCC
Visitors can explore a wide range of Korean products — from beauty and lifestyle to tech and food — along with cultural showcases and interactive zones.
Admission 🎟Free.
Opening Ceremony & K-Pop Concert Featuring Mun Ka-Young, xikers, and NEXZ ✨️
📅 12 December 2025 | Friday
📍CP3, SPCC
This exclusive ceremony and performance will mark the official opening of the expo.
Admission 🎟 Ticket required via official website.
Fan Events: Meet Your Favourite Stars ✨️
NEXZ Fan Meetup
📅 13 December 2025 | 10:00 AM
📍 CP3, SPCC
🎟 Free admission; tickets provide premium access zones.
Mun Ka-Young Fan Sign Event
📅 13 December 2025 | 2:00 PM
📍 CP3, SPCC
🎟 Free admission; ticket holders enjoy closer priority access.
Both events are open to the public, with artist-specific ticketing handled separately.
Business Meeting Sessions
📅 11 – 12 December 2025 | CP4, SPCC
A dedicated B2B zone where Malaysian buyers and Korean companies connect for trade partnerships, product showcases, and networking.
Featured Artists & Ambassadors
xikers
A 10-member performance-driven boy group under KQ Entertainment, known for their powerful energy and global rise since debuting in 2023 with HOUSE OF TRICKY: Doorbell Ringing. xikers will perform at the K-Pop Concert and participate in selected KBEE activities.
NEXZ
Formed via Nizi Project Season 2 and co-managed by JYP Entertainment & Sony Music Japan, NEXZ debuted in 2024 with Ride the Vibe. The group is celebrated for their youthful concept and hybrid K-pop/J-pop identity. They will join the Opening Ceremony, concert, and fan meetup.
Mun Ka-Young
A top Korean actress known for True Beauty, Find Me in Your Memory, and The Interest of Love. As KBEE 2025 ambassador, Mun Ka-Young will appear during the Opening Ceremony and host a special fan sign event.
Entry Guidelines
❌ Duplicate wristband exchanges are not allowed
🎟️ Wristbands are issued once only and cannot be replaced
🪪 Bring valid ID (passport, student card, or driver’s license)
📍 Wristbands must be collected at the Ticket Booth before entering event zones
Stay Connected
Website: kbee.kotra.biz
YouTube: /KBEE_2025
Instagram: @kbeeglobal
Facebook: /globalkbee
Don’t miss this opportunity to experience the best of Korean culture, entertainment, and innovation all in one place. Whether you’re a fan of K-pop, K-drama, or Korean lifestyle, KBEE 2025 Kuala Lumpur promises unforgettable moments and exciting interactions with your favorite stars.
See you there! 🇰🇷✨
