tvN ORIGINAL BEAUTY SHOW GET IT BEAUTY ON THE ROAD BRANCHES OUT TO MALAYSIA KOREAN TV PERSONALITY KIM JUNG-MIN JOIN FORCES WITH SINGER MIN TO REFINE K-BEAUTY TIPS FOR ALL THE GIRLS IN ASIA

Malaysia, Asia (3 September 2018) – tvN Asia’s original beauty show Get It Beauty On The Road (走出韩妆 教室) is coming to Malaysia. Korean host, Kim Jung-min, TV personality best known for her hosting of Get It Beauty in Korea (2010 – 2016), along with Korean TV host, singer, former member of Korean girl group Miss A, Min, and, Malaysian singer and actress, Kaka Azraff, will identify the pressing needs of local girls in Malaysia in regards of their beauty regime, and fine-tune K-beauty tips that fit all girls in Asia.

Get It Beauty On The Road Malaysian edition is a collaboration between CJ E&M HK and Astro, and adapts the winning format of popular Korean beauty programme, Get It Beauty (韩妆教室), by exploring K-beauty trends and tips. To add diversity to the show, it has expanded to Singapore and Malaysia, with more locations planned in the pipeline. The host trio along with top K-makeup artist, Kim Ki-soo, will delve into the beauty trends of the beautiful city of Kuala Lumpur and blend in K-beauty elements that capture every girl’s heart!

In the Malaysian edition, Kaka welcomes Jung-min and Min, and reveals some of the skincare problems faced by Malaysians. Topping the list is pigmentation and dull-looking skin, while oily skin caused by air conditioning is most girls’ concern, too. The trio not only does the “talking mirror” segment to show audience their make-up techniques from a first-person point-of-view, they also try very hard to look for products that can tackle the skin problems. Lucky for them to be able to find a do-it-all whip foam cleanser that deeply cleanses and is extremely moisturizing; with natural pearl extract that is ideal for brightening skin! Furthermore, apart from looking good and feeling great, fragrance is also something the hosts will explore in this edition. Stay tuned to find out more!

Ms Anne Chan, COO of CJ E&M HK remarks, “We are glad to expand our latest fans favourite Get It Beauty On The Road to Malaysia, and would like to thank our partner Astro for their continuous support. The shooting in Malaysia wouldn’t be a smooth sail without their support along with our honourable sponsors!” She continues, “Following the strong suit from Get It Beauty On The Road Singapore segment and One Night Food Trip – International Edition, we are reaching our audience all over Asia through original productions that were adapted from award-winning IPs of our mother company CJ ENM. Be prepared to be swept off your feet by tvN Asia’s original shows!”

Ms Agnes Rozario, Co-Chief for International & Regional Content remarks, “This is part of an ongoing content collaboration understanding with CJ ENM to create more relevant content for our local audiences. Being a preferred partner of CJ ENM, we are looking into more ways to leverage on both companies’ strengths, tapping into Astro’s scale and audience share in Malaysia.”

Get It Beauty On The Road Malaysian edition will premiere on 24 September 2018 (Every Monday) at 21:00 on Astro RIA in Malaysia (CH 104) and on tvN in Asia on 25 September 2018 (Every Tuesday) at 18:30. The show will be conducted in Korean, English and Bahasa Malaysia, and paired with subtitles in English, Chinese, Bahasa Malaysia, Bahasa Indonesia and Thai.

Special thanks to the sponsors of Get It Beauty On The Road Malaysia edition for their great support: – NIVEA – Laneige – Enchanteur

 

About tvN

The no. 1 pay TV channel in Korea, tvN is expanding to Asia-Pacific. Being the content trend leader, tvN provides the best general entertainment through express top-rated variety shows, record breaking hit dramas, world class music shows, trend leading lifestyle programmes, and star-studded original productions exclusively for Asian viewers. tvN is available in Asia-Pacific countries, including Hong Kong, Singapore, Taiwan, Malaysia, Indonesia, the Philippines, Thailand, Myanmar and Sri Lanka. tvN is owned by CJ ENM, Asia’s leading entertainment and merchandising company headquartered in Seoul, Korea. tvN, where fun takes off!

About CJ ENM

CJ ENM is Asia’s leading entertainment and merchandising company headquartered in Seoul, Korea. As of July 1, 2018, CJ E&M has merged with CJ Group’s home shopping and e-commerce subsidiary CJ O Shopping to become CJ ENM. Its entertainment division has five main business units – broadcast, film (CJ Entertainment), music, live entertainment and animation. CJ has been contributing to promote Korean culture around the world, through the company’s ‘One Source, Multi-Content’ strategy. As a trend leader in Asia, it has produced and distributed various popular content, some of which include Asia’s largest music awards Mnet Asian Music Awards (MAMA), leading Hallyu convention KCON, Tony Award-winning musical Kinky Boots, record-breaking box office hits Roaring Currents, Ode to My Father and Veteran, along with sought-after television series such as Guardian: The Lonely and Great God, Youn’s Kitchen, Super Star K, Show Me the Money and Produce 101. For more information, please visit: http://www.cjenm.com

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