SM Executive Producer SOO-MAN LEE is Chosen as one of the ‘International Music Leaders of 2018’ by ‘Variety’! He is Praised as “an undisputed K-pop pioneer”!

SM Entertainment Executive Producer SOO-MAN LEE is chosen as one of the ‘International Music Leaders of 2018’ by ‘Variety’, a prominent culture magazine.

‘Variety’ had presented the ‘International Music Leaders of 2018’ for MIDEM, which was held at Cannes, France from June 5th to 8th. SOO-MAN LEE demonstrated his global influence by being praised as the game changer who will reconstruct the international music industry by driving  music consumption with creativity, acumen and passion, as well as the leader of the company that best poised to forge into a promising future.

‘Variety’ presented Executive Producer SOO-MAN LEE as “an undisputed K-pop pioneer”, “founder of one of South Korea’s largest entertainment agency SM Entertainment”. Also, ‘Variety’ stated SM as the home of many artists including “EXO, who performed at the closing ceremony of the Pyeongchang 2018 Olympic Winter Games, and SUPER JUNIOR, who held world tours across Asia, North and South America”.

‘Variety’ showed interest towards NCT as well by stating that “LEE wants to localize the Korean-pop aesthetic he designed, where he announced in 2016, the Neo Culture Technology (NCT) project, which is a boy band brand with an unlimited number of members”.

Additionally, SM’s Executive Producer SOO-MAN LEE was chosen to be one of the most influential business leaders by ‘Variety 500’ in 2017, making this the second consecutive year to be highlighted by ‘Variety’, demonstrating his global influence once again.

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