117 Live & HYUNDAI C SQUARE bring K-Pop fever to Dubai with SMTOWN LIVE WORLD TOUR VI

10 iconic acts to delight Dubai audiences with their infectious brand of music on April 6

February 19, 2018, Dubai – 117 Live and Hyundai C Square is bringing one of the biggest showcases of iconic K-Pop artists to Dubai with SMTOWN LIVE, a global performance brand which is making a spectacular entry into the Middle East as part of its world tour. For fans who enjoy Korean Pop music or K-Pop as the genre is called, all roads lead to Dubai in April.

SMTOWN LIVE WORLD TOUR VI in DUBAI will perform at Dubai Autism Rocks for approximately 4 hours from 6 pm on April 6. The performances will include 35 of SM’s superstars such as Kangta, BoA, TVXQ!, Super Junior, Girls’ Generation, SHINee, EXO, Red Velvet, TRAX, and Henry.

SMTOWN LIVE, which started its first tour in 2008, was held in major cities around the world including Seoul, New York, Los Angeles, Paris, Tokyo, Beijing, Shanghai, Bangkok and Singapore. The concert is known for its vibrant performances which includes amazing collaborations and an Electronic Dance Music (EDM) session while enthralling audiences with a rich repertoire and a stunning stage production.

Commenting on the upcoming show, Mohammed Khammas, CEO, Al Ahli Holding Group, parent company of 117 Live said: “We are thrilled to have partnered with Hyundai C Square to bring the best K-Pop artists to the region as part of SMTOWN LIVE. Korean pop music has grown in popularity at an astonishing pace and has a massive appeal around the world including in the UAE. We look forward to welcoming fans from around the world here to experience the infectious brand of music that is K-Pop in all its glory right here in Dubai.

Commenting on the Dubai concert, Sungyun Kim, CEO, Hyundai C Square said, “Hyundai looks forward to a successful event in partnership with 117 Live and we hope to extend our cooperation to leverage various content opportunities in the future.”

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “The incredible public response to the inaugural performance of EXO’s song ‘Power’ by The Dubai Fountain in January was a true demonstration of the popularity of K -Pop in the city. With the target of achieving 20 million visitors by 2020, this gives us the opportunity to leverage the popular genre’s dedicated fan-base in the UAE as well as globally. We are therefore delighted that this year Dubai has been introduced as one of the host cities on the SMTOWN LIVE concert tour, which will bring performances from some of K-Pop’s brightest talents to the region for the first time.”

Making her presence felt at the show will be the No.1 female artist BoA. An icon who achieved success abroad, she was not only the No.1 artiste in Korea, but also the No.1 artist in Japan. BoA was the first Korean artist to achieve over 1 million in sales, as well as the first Korean artist to enter the Billboard 200 in 2009. Meanwhile, veteran boyband TVXQ! is loved all over Asia for their strong performances and music. Their song Mirotic was selected as one of the 50 greatest boyband songs of all time by Rolling Stone magazine. Fans can expect yet another fantastic performance from the boys at SMTOWN LIVE WORLD TOUR VI. Kangta, former Hallyu boy band member and now a popular artist in his own right, will join the lineup of all-stars to perform his songs on the day.

Also joining the all-star line-up is K-Pop boyband’s role model Super Junior whose album Play was No.1 on the iTunes chart in 23 countries. Girls’ Generation, which is one of Asia’s top girls group will also be a part of the amazing lineup. Their album Holiday Night was No.1 in Billboard US World Album charts and No.1 in iTunes Album charts in 19 countries.

Continuing the emergence of scintillating musical talent from Korea is top-trending girl group Red Velvet who were awarded the best female group at the 2017 Mnet Asian Music Awards. Their album Perfect Velvet was No.1 in Billboard US World Album charts for the 4th time. The accomplishment makes Red Velvet tie for the most No. 1 albums on World Albums among all K-pop acts — the first time a female K-pop act has held the honor which had only featured male artists for years.

K-Pop giants EXO, who was recently in Dubai for the inauguration of Power as the first ever K-Pop song to be used for Dubai Fountain Performance will also be regaling their Dubai fans again. They have achieved a whopping quadruple million sales by their fourth album and won Album of the Year for five consecutive years at the Mnet Asian Music Awards. Acclaimed rock band TRAX who has performed across Korea and Japan will be performing an EDM session at the concert. Fellow labelmate cum K-Pop supergroup SHINee will also be singing their performing their hit numbers for fans. Their accomplishments include a Prime Minister’s citation at the South Korean Pop Culture Awards in 2016. Multi-faceted entertainer Henry rounds up the talented individual acts at the concert. Born in Canada, he is an accomplished singer, dancer, rapper, beatboxer, composer and actor.

To buy tickets before they go on sale to the general public please register your information in the below link: https://117live.com/smt-dxb/

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