[Coverage] Laneige Beauty Road with Lee Sung Kyung

Laneige, a popular cosmetics line in Asia especially in Malaysia is committed in providing the moisturization that everyone needs to achieve a perfect skin. Their bestselling item ranging from BB Cushion, Two Tone Lip Bar, and now with its latest addition Water Bank Cream, a hot item among Korean cosmetics lover.

Just 2 years young with the brand starting off last year, Laneige seeks to expand their journey by bringing the Laneige Beauty Road 2016 to Kuala Lumpur, Singapore, Bangkok, Taipei, Shanghai, Hong Kong, Chengdu, Beijing, Guangzhou, and Toronto, a total of 11 cities worldwide. Amorepacific Malaysia Sdn Bhd organized the Beauty Road 2016 from 2nd to 8th of May 2016 at Centre Court Midvalley Megamall Kuala Lumpur.

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On 6th May 2016, one of the Laneige’s model, Lee Sung Kyung  is set to have a special appearance during the Laneige Beauty Road 2016. Midvalley was packed on that day with all her fans that would like catch a glimpse of her. The ‘Cheese In The Trap’ sensation, Lee Sung Kyung, sets foot in the event wearing a chic cream dress appearing almost dreamy. She greeted the medias and fans around 3.00pm.

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Lee Sung Kyung shares some of her beauty tips for people who would love to take good care of their skin by recommending the Laneige Water Bank for a moisturized skin all day long. A well moisturized skin is the key to avoid developing extreme dry skin or oiliness, the common causes of most skin problems. She also recommended Laneige Water Bank series, and she personally loves Laneige BB Cushion that feels great on her skin.

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Her career as a model and actress has begun back in 2014, hailing from YG Entertainment and had won multiple prizes during her modeling career. Her first drama series; ‘It’s Okay That’s Love’ has earned her a lot of positive commentary. In the following series ‘Cheese In The Trap’ Lee Sung Kyung’s popularity exploded as Baek In Ha. Asked on which gig she likes better, Lee Sung Kyung stated that she loves both modelling and acting for the different exposures it gave her and she wanted to explore more in each field.

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The Laneige Beauty Road 2016 is a fun-filled event filled with games, contest, free giveaway, complete with water droplet mascots and many more. The new upgraded Water Bank Gel Cream and Water Bank Moisture Cream were also exclusively launched at this Laneige Beauty Road 2016. The new line-up of products are specially formulated to protect skin cells against internal and external aggressors to strengthen the skin immunity. It helps maintaining the skin’s moisture balance for a more youthful looking, clear skin.

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Happening for only once a year, the Laneige Beauty Road should not be missed by cosmetics lover in Malaysia and Mykpophuntress would like to thank Amorepacific Malaysia for this exciting experience.

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